About us

Theo makryniotis

Senior Partner, Head of Commercial Engagements

Senior Executive with extensive international sales and marketing B2B and B2C experience in a variety of sectors and regions.  Track record of business turnaround, market expansion and sustainable growth. Expert in establishing and managing all modes of go to market (Distributor, JV, Subsidiary, Licensing, Omnichannel Retail, B2B). Has led the full redevelopment and concession management of 3 Airport Terminals.

Expertise:  Strategy | Profit and Loss Management | Omnichannel Commercial Models in Services and Products | C-Suite Consultative Selling | Business Development including SaaS | International Go to Market | Business Turnaround | Complex Negotiations | Commercial Policy 

Sectors:  FMCG, Consumer Specialty and Fashion, Airport & Travel, Services, Fintech, Software as a Service.

Geographic Focus:  Europe, Middle East, Latin America.

Corporate positions held: VP Sales (Continent) adidas, Head of Sales (Region) Nike, Commercial and Operations Director Athens Airport, Sales & Marketing Sony, Procter & Gamble, IBM.

Languages:  English and Spanish: Fluent | German and French: Intermediate 


andreas gellner

Senior Partner, Head of Finance and Operations Engagements

Senior Executive with extensive international MD and Finance exposure.  Rich International experience through MBA in the US and  living and working in HongKong, Kuala Lumpur, New Delhi, Athens, Milano, Nuernberg Germany.

Expertise:  Strategy | Profit and Loss Management | Finance | Organisational Design |  Restructuring | Operations | International Go to Market | Business Turnaround | Complex Negotiations | Demand Planning 

Sectors:  Consumer Goods, Fashion, Wholesale, Retail, E-commerce.

Geographic Focus:  Asia Pacific, Europe.

Corporate positions held: SVP Finance and Demand Planning adidas Europe, MD South Europe adidas, MD India adidas, MD Malaysia adidas, Regional Controller APAC, HongKong, Group Reporting adidas HQ.

Languages:  English: Fluent | German: Native