About us

Theo Makryniotis

Senior Partner, Head of Commercial Engagements

Commercial Executive with extensive international B2B and B2C experience in a variety of sectors. With broad hands-on Sales and Marketing experience and strong expertise in Digital Transformation, Theo has a track record of business growth, building high performing teams and strategic planning to deliver results.

Expertise: Strategy | Profit and Loss Management | Omnichannel Commercial Models in Services and Products | C-Suite Consultative Selling | Business Development including SaaS | International Go to Market | Business Turnaround | Complex Negotiations

Sectors: Consumer Goods, Footwear and Apparel, Travel, Services, Fintech, Software as a Service.

Geographic Focus: Western Europe, Global Emerging Markets

Languages: English, Spanish, Greek: Fluent | German and French: Intermediate